Pittsburgh Pirates – TV campaign

With a fresh roster of talented rookies and all-star veterans eager to bring winning ways back to the city of Pittsburgh, the Pirates wanted a TV campaign that would convey in no uncertain terms the team’s passion and commitment to achieving that goal in the upcoming season.
Our solution was a series of six TV spots with the original tag line Everyday is Game Day that would humorously capture just how singularly focused and zealous this year’s team was going to be all season long.
Directed by Will Hartman