ALL Detergent – Branded Content 

Social Media can be a tricky platform for a brand like laundry detergent to make content that can appeal to a youthful audience like, say, college kids, without alienating the brand’s more traditional demographic of moms, grandmas and homemakers.
Our solution was humorous social media executions just irreverent enough to pass muster with the kids, while still fun and relatable enough for your nana and pop to enjoy as well.
Directed by Will Hartman