5Bd strives to link all big idea communications efforts together. Because this is what works. These days, true brand connectivity usually happens in the digital space. Whether it’s a platform or a channel, customers engage on their terms. To make things a bit more interesting, the type of device matters, too. While quick mobile messaging may be the best route for engaging with customers on-the-go, other companies’ sales stories require deeper engagement.

Like any marketing initiative, at the outset there is no “right” or “wrong” approach in the digital space. 5Bd begins every project by learning, then we blue-sky it, searching for ways to be memorable. Digital offers lots of opportunity.